Find Me a River, The Ultimate Family Holiday
Find Me a River, The Ultimate Family Holiday This summer, picture you and the family on a river. Multi-day river trips have long been a favourite family vacation at many destinations overseas. These types of trips vary from just a couple of nights out, to epic adventures that can last 20 days or more, such [...]
More Than Navel Gazing
More than Navel Gazing 80% - 90% of our customers at River Valley, before Covid-19 were from overseas. That is a significant statistic when you are planning on how to survive with the current closure of borders. Added to this is the question of no one knowing when they are likely to reopen. In answer [...]
Transforming a Tourism Business Post COVID-19. What Needs to Change?
Transforming a Tourism Business Post COVID-19. What Needs to Change? River Valley, our adventure company and Lodge, has a long history. It all started way back in the early 1980s at the back of the family farm. The farm boundaries the Rangitikei River, 32kms east of the central North Island town of Taihape. One particularly [...]
What Constitutes Value
What Constitutes Value? Something I was concerned about when we set up the recent survey we sent out was, how do people perceive value? What concerned me was, would respondents understand that value was not necessarily price, though it could be. As the point of the survey was to find out just what our customers [...]
Your Thoughts on What River Valley Provides – Survey Results
Your Thoughts on What River Valley Provides – Survey Results Firstly, I would like to thank everyone, several hundred; in fact, who contributed to the recent survey we put up. The purpose of the survey was to help us understand better what you, our guests and customers, really valued about a River Valley experience, but [...]