More Than Navel Gazing

By Brian | July 6, 2020

More than Navel Gazing 80% - 90% of our customers at River Valley, before Covid-19 were from overseas. That is a significant statistic when you are planning on how to survive with the current closure of borders. Added to this is the question of no one knowing when they are likely to reopen. In answer [...]

Spring 2020. The Return of the Weekend Warrior

By Brian | June 29, 2020

Spring 2020. The Return of the Weekend Warrior 1988 and the rafting season was pumping. Well, pumping (busy) that is, for that time and place. Set out below is what a typical week looked like for a rafting and adventure lodge business in those times: Monday – housekeeping, cleaning up after the weekend Tuesday – [...]

Transforming a Tourism Business Post COVID-19. What Needs to Change?

By Brian | May 29, 2020

Transforming a Tourism Business Post COVID-19. What Needs to Change? River Valley, our adventure company and Lodge, has a long history. It all started way back in the early 1980s at the back of the family farm. The farm boundaries the Rangitikei River, 32kms east of the central North Island town of Taihape. One particularly [...]

What Constitutes Value

By Brian | May 21, 2020

What Constitutes Value? Something I was concerned about when we set up the recent survey we sent out was, how do people perceive value? What concerned me was, would respondents understand that value was not necessarily price, though it could be. As the point of the survey was to find out just what our customers [...]

Some Ideas Around Holidaying at Home

By Brian | April 28, 2020

Some Ideas Around Holidaying at Home Over the years there have been several media campaigns in New Zealand aiming to get New Zealanders to explore their own country before heading off on holiday overseas. The best-remembered of these had the slogan, "Don't leave town until you've seen the country." Even more valid now than it [...]

Have any questions?

Speak to one of our friendly adventure consultants who would love to help you out.
thelodge@rivervalley.co.nz / 0800 248666

BOOK NOW