Transforming a Tourism Business Post COVID-19. What Needs to Change?

By Brian | May 29, 2020

Transforming a Tourism Business Post COVID-19. What Needs to Change? River Valley, our adventure company and Lodge, has a long history. It all started way back in the early 1980s at the back of the family farm. The farm boundaries the Rangitikei River, 32kms east of the central North Island town of Taihape. One particularly [...]

What Constitutes Value

By Brian | May 21, 2020

What Constitutes Value? Something I was concerned about when we set up the recent survey we sent out was, how do people perceive value? What concerned me was, would respondents understand that value was not necessarily price, though it could be. As the point of the survey was to find out just what our customers [...]

Your Thoughts on What River Valley Provides – Survey Results

By Brian | May 14, 2020

Your Thoughts on What River Valley Provides – Survey Results Firstly, I would like to thank everyone, several hundred; in fact, who contributed to the recent survey we put up. The purpose of the survey was to help us understand better what you, our guests and customers, really valued about a River Valley experience, but [...]

The Great Unravelling

By Brian | May 7, 2020

The Great Unravelling To be fair, I am not the first to use the term, “The Great Unravelling”. However, this is the best term to describe what I see happening both in New Zealand and around the world. Most people would not have thought that what we are presently witnessing would even be possible in [...]

Some Ideas Around Holidaying at Home

By Brian | April 28, 2020

Some Ideas Around Holidaying at Home Over the years there have been several media campaigns in New Zealand aiming to get New Zealanders to explore their own country before heading off on holiday overseas. The best-remembered of these had the slogan, "Don't leave town until you've seen the country." Even more valid now than it [...]

What Do You Value?

By Brian | April 22, 2020

What Do You Value? Do you feel like giving us some help? We would really appreciate it if you could. As a society, we are even now being prepared for what happens after we come out of lockdown, following the COVID-19 pandemic. Words and statements such as “unprecedented”, “massive economic impact”, “could be like the [...]

New Zealand Tourism – A New Path Required

By Brian | April 15, 2020

New Zealand Tourism – A New Path Required What will the New Zealand Tourism Industry look like come Spring 2020? Following the COVID-19 epidemic that is presently shutting down country after country, there has been no shortage of pundits and media commentators forecasting doom for the industry. Many of these commentators may be right about [...]

It Never Comes Back – Ever!

By Brian | April 9, 2020

It Never Comes Back – Ever! I thought I would share a few thoughts about what can be, in some circumstances, the realities of compromise, especially as it pertains to the impact of our economy and society on the rest of the earth. What triggered these thoughts was thinking about a conversation that I had [...]

Giving It a Go. Steps to Taking Back Your Own Food Supply

By Brian | April 3, 2020

Giving It a Go. Steps to Taking Back Your Own Food Supply Ever since I was in my late teen years, I have been interested in resiliency, self-sufficiency and all that sort of “stuff”. With the current crisis, that interest now serves myself, family and friends in good steed. New Zealand is in lockdown, (self-isolation [...]

Will Everything Return to Normal, Post Covid-19?

By Brian | March 29, 2020

Will Everything Return to Normal, Post Covid-19? As I write this, New Zealand is entering its 4th day of a nationwide lockdown. This lockdown is part of the effort to control the spread of Covid-19, the Corona Virus. If unchecked, the virus can kill thousands of people in New Zealand, and millions worldwide. While I [...]

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