Early Spring Musings

By Brian | August 21, 2020

Early Spring Musings While not officially Spring yet, today, Spring is here. Early daffodils are adding a splash of colour to the green of pastures. The grass is growing, but surprisingly wanting some rain. Who would have thought we would ever say that at the end of a Taihape winter? There are a few lambs [...]

More Than Navel Gazing

By Brian | July 6, 2020

More than Navel Gazing 80% - 90% of our customers at River Valley, before Covid-19 were from overseas. That is a significant statistic when you are planning on how to survive with the current closure of borders. Added to this is the question of no one knowing when they are likely to reopen. In answer [...]

Spring 2020. The Return of the Weekend Warrior

By Brian | June 29, 2020

Spring 2020. The Return of the Weekend Warrior 1988 and the rafting season was pumping. Well, pumping (busy) that is, for that time and place. Set out below is what a typical week looked like for a rafting and adventure lodge business in those times: Monday – housekeeping, cleaning up after the weekend Tuesday – [...]

Transforming a Tourism Business Post COVID-19. What Needs to Change?

By Brian | May 29, 2020

Transforming a Tourism Business Post COVID-19. What Needs to Change? River Valley, our adventure company and Lodge, has a long history. It all started way back in the early 1980s at the back of the family farm. The farm boundaries the Rangitikei River, 32kms east of the central North Island town of Taihape. One particularly [...]

What Constitutes Value

By Brian | May 21, 2020

What Constitutes Value? Something I was concerned about when we set up the recent survey we sent out was, how do people perceive value? What concerned me was, would respondents understand that value was not necessarily price, though it could be. As the point of the survey was to find out just what our customers [...]

Your Thoughts on What River Valley Provides – Survey Results

By Brian | May 14, 2020

Your Thoughts on What River Valley Provides – Survey Results Firstly, I would like to thank everyone, several hundred; in fact, who contributed to the recent survey we put up. The purpose of the survey was to help us understand better what you, our guests and customers, really valued about a River Valley experience, but [...]

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